Branding
RCMA Group - Combining the histories for 5 different legacies into one refreshed brand to convey new growth and sustainability of the commodities business. RCMA new branding represents a reverence for the history of how rubber trade commenced. We retained the rubber stamp imprint as the trademark of the logo while incorporated a fresh color to demonstrate our sustainability commitment. The global brand launch was well received by both clients and industry partners complimenting the vibrant and dynamic messaging from this exercise which is executed across new brand launch, social & digital platforms and industry events.
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